For example, on August 15th, 2022, Twitter user tweeted a meme (seen below) about the decision, imploring others to "switch to Firefox" and earning almost 43,000 likes in 10 days. In August 2022, online outcry as the news went viral resulted in further discussions, memes and other social media posts. Reactions to Google's reported intention to reduce the effectiveness of ad-blocking extensions were largely negative, particularly after word began spreading in mid-2022 after publications like The Verge wrote articles about the controversy that summer. Competitors like Mozilla Firefox seized on the opportunity, choosing to preserve the old system of allowing all ad blockers. ![]() This is in contrast to extensions like uBlock, which do not support such circumventing methods. Google, which makes most of its money through selling ad space, had previously sought to find ways around ad blockers, notably paying Ad Block Plus to not restrict Google ads and trackers. This meant that ad blocking extensions could not block things in general, but would have to specify which items on a page to block. In late 2021, Google made the decision to update the Manifest V3 code that ran the browser's interaction with extensions and alter the way the Web Request function worked. Extensions such as Ghostery, AdBlock, AdBlock Plus, uBlock Origin and others could be added to Chrome in order to block advertisements and trackers on websites visited by a user, reducing annoyance and making webpages easier to load since debuting in the late 2000s and early 2010s. Officially released on December 11th, 2008, Google Chrome has been the world's most widely used internet browser since surpassing Internet Explorer in May 2012, with about two-thirds of users on desktop computers preferring it in 2022. Rival web browsers like Mozilla Firefox also reacted to news of the update spreading by positioning themselves as ad-blocker friendly, with many users posting their intentions to switch from Chrome. ![]() Around mid-2022, speculation of this Chrome change spread online, resulting in various discussions, memes and media coverage. Google has stated the update exists for security and privacy reasons, while critics theorize it is for monetary reasons. Google Chrome Anti Ad Blocker Update refers to an upcoming move in early 2023 by Google to update the software managing extensions on its browser Chrome in a way that many speculate will limit the effectiveness of ad-blocking extensions, such as uBlock Origin and Adblock Plus. However, if users prefer other browsers but still want to enjoy the same functions of this extension, they can try Adblock Plus for Firefox, Adblock Plus for Opera or Adblock Plus for Internet Explorer.Browser, ad block, ad blocking, extension, chrome, firefox, google, advertisement, pop up, mv3, manifest v3, web request, chrome removing adblock, ad blocker ban, chrome ad blocking removed, ublock origin Overview In a nutshell, Adblock Plus for Chrome is a customizable and useful browser add-on that can help improve users’ experience when browsing websites on a regular basis. This can be achieved in two different ways: on the one side, beginners can simply click the ads they want to block, whereas more tech-savvy users can manually type the filter expression, as long as they are familiar with the proper syntax (otherwise the filter will not be efficient).Īlternatively, users can also create a list with all the domains where Adblock Plus for Chrome should not be active - they simply need to type or paste the domain then add it to the list. By default, all the detected ads and banners are disabled and they are replaced with blank areas, so users can focus on reading their articles without any distractions.Īdditionally, the extension can be customized by creating filters for frequently visited webpages so that specific images or banners are hidden. ![]() If the addon was not downloaded from Chrome Web Store, users need to first open the browser’s Extensions section (main menu>Tools>Extensions), then drag and drop the extension in order to install it.Īdblock Plus for Chrome adds a new button to the browser, and users can easily activate or deactivate the extension, according to their choice. Those who use Google Chrome as their browser of choice can install a dedicated extension that can help them get rid of such banners, namely Adblock Plus for Chrome. When browsing the web for interesting articles, advertisements can become quite annoying since they typically distract users from the actual content.
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